SOCIAL MEDIA
MANAGER:IN

This course gives you the necessary knowledge,
to establish a strong brand in the digital space
. Learn how to develop professional content for
Instagram, TikTok & Co., analyze target groups, plan effective campaigns and use tools such as After
Effect in a targeted manner.

Initial consultation

Who is this course ideal for?


The training course is aimed
at anyone who wants to get started strategically and creatively in the field of
social media - ideal for
career changers, marketing enthusiasts or creative minds who want to use social media professionally.

Initial consultation

Course contents

Branding and brand identity

Learn brand building, maintenance in the digital environment and development and maintenance of the brand identity

Target group analysis

Learn target group analysis and concept for your campaign to achieve the best possible results.

Content creation

Creation of digital content with tools such as Adobe After Effects and CapCut as well as management and optimization of digital content

Conversion tracking and analysis

Methods for measuring success and optimization using tools such as Google Analytics and pixel tracking.

Content management systems (CMS)

Manage and update your content efficiently in various content management systems (CMS).

Landing pages

Learn how to create effective landing pages that target visitors and convert them into customers. Understand the most important elements for a successful conversion.

Video strategy

Learn how to develop effective video campaigns that are targeted to your target group and achieve maximum reach on social media

Creative content

Discover how to develop creative and engaging video content that can stand out and go viral on social media platforms like Instagram and TikTok.

Production and processing

Find out which tools and techniques you need for professional video production and editing - from camera work to the final cut.

Platform optimization

Learn how to optimize videos for different platforms to achieve maximum visibility. Each platform has its own requirements - find out how to meet them here.

Video performance

Understand how you can analyze the success of your videos and continuously optimize them based on data to achieve even better results.


Storytelling in video

Learn how to arouse emotions through visual storytelling and bind your audience to your brand with exciting stories.


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AZAV certified

Officially recognized

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Individual coaching

Individual help.

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Further training offers

Many exciting training courses

Book an initial consultation

Personal video consultation

Book an appointment
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0 €

with education voucher

Are you registered with the job center or employment agency? Then you may be entitled to an education voucher.

Start now

Self-payer

pay monthly

You don't have an education voucher but would still like to take part in this training course? No problem! Pay per month.

Obtain a quote

Your advantages

  • Practical education

  • Individual support

  • 100 % subsidized further training

  • Course start possible every month

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What our participants say.

I worked with We Connect Arts on a marketing strategy. Very friendly, supportive and empathetic environment. I got visible results and effective advice. Paula is a very talented, professional and inspiring person, I highly recommend working with her.

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Albina

UX/UI Design

Thank you very much for the very informative and emphatic conversation with Sofia Sidiropoulou, for which I would like to express my sincere thanks!

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Daniel

Job coaching

I just finished my career coaching course and it was a great experience that really helped me grow and learn new things about self-development. I am very glad that I found her.

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Leticia

Job coaching

I have had good experiences with WCA in career coaching for creatives. They help me to recognize and appreciate my skills, improve the tools for a new start in the market and also define my personal and professional goals. I really appreciate the support and professionalism of the coaches whenever I need it.

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Tim

Coaching